Sales of Xperia smartphones finally “bottomed out”, shipments leveled off for the first time in 7 years

In recent years, even the possibility of withdrawal has been rumored for Xperia smartphones.

The smartphone business continues to be in the red, and Sony is aiming to turn a profit this year by taking advantage of the integration of the smartphone division with other electronics divisions last year.

And this time, Sony’s financial results for the third quarter of 2020 have been announced.

Below is a graph compiled by the Xperia blog.

The number of smartphones shipped in the same quarter was 600,000. It is certain that it will be the lowest ever on an annual basis.

But for the third quarter of this timeFlat compared to the same period last year, Will be.

There is no doubt that the number of shipments is very small compared to the past, but it may be worth noting that the company’s smartphone shipments have stopped declining steadily.

The following is a graph from a past Xperia blog article, so the figures for 2020 are not listed.

In the third quarter alone, sales of Xperia smartphones have been declining since they hit a record high (10 million units!) In 2013.

that isThis time it stopped falling for the first time in 7 yearsTo that.
Sales decreased by more than 90% from the peak, but finallyHit the bottomIs it like that?

If Sony can achieve profitability with this sales at the “bottom”, the rest will only increase.
The reason for withdrawal should basically disappear.

It’s a little surprising that the major smartphone makers in Corona have managed to maintain the same level of sales as in the same period of the previous year, while sales have dropped significantly.

As with the latest Xperia 5 II, I think it’s a big thing that the Xperia 1 II in the first half of this year has greatly improved camera performance and has been quite popular as a recent Xperia.

However, it seems that the midrange Xperia 10 II is the mainstay in Japan, so it seems that the existence of the same model that is reasonably priced was also significant.

In that sense, I think the financial results this time have a positive side.

Source: Android Next

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